RUGS.COM
Rug shopping: easier, faster, and more fun.
RUGS.COM
Connecting customers with their perfect rug
The Rugs.com mission is to become the only destination consumers need to beautify their homes and outdoor spaces with quality rugs at great prices.
Covering Ground
The approach for providing the most value was divided into three pieces: polishing the existing, finding and fixing the gaps, and exploring the future. Each section provided it’s own challenges but allowed for the team to cover lots of different opportunities for advancement within the omni-channel experience.
Fuel the Fire
Rugs.com was on an intense upward trajectory as revenue and traffic were increasing at an exponential rate. During this time of immense growth, the organization wanted to move toward a user-centered approach. Bringing in the pieces for a product design team meant they could focus on what user’s expectations and capture more conversions and brand ambassadors.
Responsibilities
Brand Development
User Research
Information Architecture
User Flows
Wireframing
Prototyping
Visual Design
Interaction Design
Polishing the existing site required an understanding of the current state of the omni-channel experience. After gathering that immediate intel, we targeted the quick wins that would provide early value and begin to gain trust within the organization.
After the initial polishing of the existing site, the team turned their sights on to the current experiences. We mapped out areas of opportunity before meeting with users to understand the different ways in which our potential customers might navigate our ecosystem. Once we synthesized the gathered information, we were able to improve the digital experience with minimal technical debt.
Order Cancellation Flow
Universal Product Card Exploration
Testing with Users
Putting our ideas in front of users gave us the ability to gather real feedback from the voices that matter most.
Mini Cart Exploration
All of the insight we gathered led the team to begin exploring adding new experiences that could enhance our users’ e-commerce journey. Targeting areas that were ripe for innovation helped us to maintain a focus on speed of development while pushing the boundaries of how we engage with our users.
“All Rugs” Curated Landing Page
Understanding the Color Problem
Based on our research, one of the main ways our users shop is by color. When searching by a specific color or filtering by a color grouping, their results returned lots of rugs that fit user expectations and lots of rugs that did not.
“The rug is the last piece I search for. I already know what room, size, and color. Now I just need to find it. “
“None of these red colors look like the right shade. Should I search for something different?”
Don’t Reinvent the Color Wheel
Leveraging third-party tools, we began exploring color matching experiences that could provide a more specific color value. This increased specificity could help us bring more personalization to each user’s experience and raise the likelihood they will find the rug they’re searching for.
React Color - Color Picker API
Tineye - Color Matching Software
